Have you ever spent an undue amount of time on an email, only for them to respond back and totally miss your main point? Crafting an email is an artform—it involves a blend of effective communication and an understanding of your audience’s perception. Here’s a few tips to cultivating this skillset:

Keep it Short:

Some studies and industry reports claim that 55%-75% users admit to scanning their emails rather than reading it. This underscores the importance of getting to the point and keeping your text to a minimum. 

Create a List:

Lists are useful because they offer a structured and visually appealing format that allows your reader to consume the information quickly. As the author of an email, it also allows you to identify main points without having to worry about tying them all together.

Clear Call to Action (CTA):

It’s important to end all emails with a clear and concise call to action. If the reader is actively scanning your email, you want them to at the very minimum realize what you want them to do. Even if a physical action is not needed, this is a perfect opportunity to reaffirm the point of your email.

Incorporate these effective tips into your email strategy, and watch as your audience eagerly engages with your messages. By implementing these practices, you'll not only capture their attention but also foster a stronger connection that keeps them coming back for more. Happy emailing!